Never disclose your Business name or exact location in your adverts for the following reasons:

1) It could be detrimental to your Business in that your clients and your staff may see that you are selling, or they may hear through the grapevine that your business is on the market. This can cause uncertainty with both your staff members and your clients, and can result in a drop in turnover.
2) You can get people just arriving at your premises and telling the receptionist that they have come to look at the Business as they know it is for sale.
3) Your competitors can discredit the future stability of your Business .
It is preferable to give a generic description of your business and the general location. Ie. Very popular and Profitable Restaurant in prime location in Sandton for sale!
Also, be careful of posting pictures that show the name of your Business or the exact location!